Brisbane, Aus

STONEYBROOK


Brief:

Stoneybrook Fruits - an Australian-owned and family-run frozen fruit company, came to design by meg with the need to elevate their brand and give it a huge refresh. The old branding was very dated and didn’t serve the business any more. So, we started with strategy and looked at the Stoneybrook audience. Deciding to concentrate on amplifying the quality of the product and the importance of supporting small business, we came up with a direction that is full of life, colour, and energy. Stoneybrook has created not only a frozen fruit brand, but an online wellness community full of recipes, health influencers and nutrition tips.

Project Scope:

  • Brand Identity

  • Brand Strategy

  • Website

  • Packaging

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