Newcastle, Aus
LIVE SUMMER
Brief:
The founders of Live Summer noticed a gap in the market every time they went camping with their families together. Funky, colourful, vibrant camping accessories that would appeal to women. Built from a love of surfing, the sunshine, beach games and Aussie summer, we created a brand that screams ‘fun’. Starting with the launch of custom illustrated stubby coolers, the brand appeals to young families, mums, girl groups and anyone who loves to crack a cold one on a Friday afternoon.
Project Scope:
Brand Identity
Website
Product Design
Packaging
