HOUSE OF BOHO

House of Boho felt a disconnect from their old branding and realised they wanted to shift from a distinct boho theme, to a more minimal, coastal, street-wear vibe. First we explored the market, their customers, and came up with a direction that would not only support their current customer, but potentially open the doors to a new audience. The House of Boho rebrand was rolled out over an e-commerce website, their social media and product shoots.